Akhurst Consulting

The one-stop Marketing, Commercial, Pricing and Strategy specialist

Case Studies

Some completed roles, projects and assignments :


We Work with

The Open University, Ashridge Business School, Eurostar, Vodafone, ATOC
National Rail Enquiries, South West Trains, Orange, T-Mobile, Virgin Mobile, AudioBoo, 
One2One, Make Positive, Black & Decker, Thorn EMI, Marconi   -  others still under NDA's etc *

References from many of those organisations are here


Product and Brand Marketing

Developed new entrant branding and marketing positions for companies in
the Education, telecoms, new media and software sectors

Commercial, Pricing and Competitive strategy (regulated and open markets)

Set Commercial strategy and managed pricing for diverse companies in the telecoms,
Rail Transport Travel and Social Media App development markets.
Extensive Operational experience at line management and board level ensures
strategies are clear, actionable, efficient and effective.
Worked with and within EU and UK regulatory law and UK Government Departments

Transformation, organisational change and re-positioning

Developed e-learning strategies for an elite Business school
Established and led a world-class Strategic Marketing Services Team through a major reorganisation

Developed organisational vision, ethos, road to profitability etc for small, medium and multinational companies. 
Hands on implementation generally followed the plan phase.  In one case this meant merging 10 companies
in 8 countries with the simultaneoud need to lead, motivate and inform over 35,000 staff

Strategy, forecasting, planning and implementation

Managed Annual Planning activity for several organisation over successive years.
Also major 1-off planning /forecasting/CRM  analysis and impact assessment
for a world renowned travel operator at a pivotal point in their development

High level market and portfolio review

Managed market and portfolio review for organisations, parent groups and
venture capital backers

Hands on delivery and implementation.   Launches and Expansion

Success is not just a pile of paper!  Turning agreed plans into motivated staff,
stakeholders and business partners is a critical stage for business leaders.
Unlike some traditional strategy consultancies we have the proven skills and
track-record to carry plans right through to execution and we take pride in
delivering the swift and successful actions and results that make a difference!

Bids, Plans, Funding strategies and Presentations, Commercial model optimisation

Experience of Regulated bidding etc.   Gaining commercial funding from banks and
corporate funds.  Presenting plans, information and pitches.
Evolving commercial models to improve both immediate attractiveness to
new /future investors and eventual returns.  Evaluate VC exit options

Negotiations, Joint Ventures and Partnerships

Experience in £8bn+ sale negotiations and due diligence,  £1bn joint ventures and
numerous financial/ strategic partnerships

Gap-Closure and measurably improved Margins and Return on Investment

Over £2bn of additional shareholder value has been created over a 20 year period

Start-ups to Global PLC's,   Private and Public service sectors

We have the experience to work within the smallest start-up, the largest
multi-nationals and the most traditional (or innovative) cultures



Please contact us for more detail on any of the above




 *  Company names and/or logo's are for illustrative / CV use only and are the property of their respective owners.  No current association, interest or endorsement is implied or intended and nor should any be inferred

Case Studies
About Us
Akhurst Consulting,  St Albans, Hertfordshire  UK

                                                                               ©Copyright Akhurst Consulting  2017     Main Photo © Bruce Akhurst 2011